Innovate the Product. Don’t Innovate the Company.
Almost every brilliant founder I talk to is absolutely dialed into building a great product. They listen to customers, iterate fast, find product/market fit, and hire smart people.
Then things change:
After the very first phase, your job is not to keep doing what you love most and continue building the product.
Your job becomes building the company.
Does your company actually own your product?
When it comes time for you to sell your company, can you prove it?